Technology + Expertise

Online 1984 is powered by a combination of selective and detailed manual searches and leading data acquisition technology that plunges deep into the web to retrieve the latest information about our clients from all major social media channels, including many hard to access conversations that other online onitoring agencies seldom tap into.

This information isn’t just blanket sourced, it’s collected against relevant and meaningful client objectives, and we work closely with our clients to define their individual requirements with precision. We know that you actually have to understand your clients’ business to effectively evaluate their Social Media exposure.

This is the key to Online 1984. The leading technology supported by expert human analysis.

Online 1984’s team of analysts personally review and prioritise all data sourced against a proprietary scoring system that then allows for immediately understood visual graphing of specific market sentiment, with clearly defined key reality insights.

What’s the point of mere monitoring and collecting data if it’s not analysed and turned into actionable insights.

Our people are mature business professionals who have been working in the digital marketing and Social Media arenas since the inception of the commercial application of the internet in Australia. Our challenge to our competitors isn’t just “show us your data”— it’s to demonstrate why that data matters. Real business professionals don’t want numbers, they want to know what counts. Our clients do anyway.

At all times, they get a clear, graphic and quantified picture of their social media presence and brand reputation, with straightforward, continuous assessment of what information is in fact the most significant. What’s the real message the market is sending? What are stakeholders actually saying?