Jan
2012
Automated Vs. Human Analysis
UK agency Freshminds found that automated sentiment is less accurate than flipping a coin. The power and wide reaching abilities of Social Media search tools (both free and paid), make them an essential part of any social media monitoring plan, but for all their bells and whistles, these automated search tools cannot completely replace READ MORE…
Sep
2011
Social Media listening is the new Customer Service
Social Media Monitoring is replacing traditional Customer Service channels. Conversations about your brand are occurring online, even if you don’t want them too, or if you can’t hear them. Social Media has provided the “soap box” for anybody who has an opinion and wishes to share it. With the above in mind, it should READ MORE…
Aug
2011
When a 10-cent pen brought a company to its knees.
Hindsight is a beautiful thing, especially after the proverbial has hit the fan. The Case Study below poses the question, could Kryptonite Locks have prevented the short and long-term damage to the company and its reputation if they had been listening to Social Media and had a Risk Mitigation plan in place? A single forum READ MORE…
Aug
2011
Social Media Monitoring is giving Marketers the edge!
Companies, advertisers and marketing agencies are always looking for that little bit of information or insight on their audience that will give them the greatest chance of executing a successful campaign and also allow them to build long term relationships. Social Media Monitoring or Social Media intelligence is growing as the tool to provide that READ MORE…
Jul
2011
Never enough data!
As a marketer how many times has that statement leapt out of your mouth or even into your mind …. I didn’t think so. Data is often not the issue, but having that data in the right format so it can be interrogated is altogether another question. The aim of any data set is to READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
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