Jan
2012
Automated Vs. Human Analysis
UK agency Freshminds found that automated sentiment is less accurate than flipping a coin. The power and wide reaching abilities of Social Media search tools (both free and paid), make them an essential part of any social media monitoring plan, but for all their bells and whistles, these automated search tools cannot completely replace READ MORE…
Nov
2011
How accurate is accurate?
Social Media can be a noisy pastime, with all the self appointed media mavens the world over looking for their voice to be heard over what turns out to be a cacophony. For a brand trying to understand what is being said about them and by whom – and whether those voices are authentic, informed READ MORE…
Sep
2011
Social Media listening is the new Customer Service
Social Media Monitoring is replacing traditional Customer Service channels. Conversations about your brand are occurring online, even if you don’t want them too, or if you can’t hear them. Social Media has provided the “soap box” for anybody who has an opinion and wishes to share it. With the above in mind, it should READ MORE…
Aug
2011
When a 10-cent pen brought a company to its knees.
Hindsight is a beautiful thing, especially after the proverbial has hit the fan. The Case Study below poses the question, could Kryptonite Locks have prevented the short and long-term damage to the company and its reputation if they had been listening to Social Media and had a Risk Mitigation plan in place? A single forum READ MORE…
Aug
2011
Is sentiment just a soft metric?
In Lucio’s last article he touched on the broad range of applications of social media monitoring data. This week I’ve decided to look at the top line sentiment data and provide a few reasons as to why it can be an important and valid within your social media monitoring efforts. Benchmark: It provides a reference READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
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