Sep
2011
Social Media listening is the new Customer Service
Social Media Monitoring is replacing traditional Customer Service channels. Conversations about your brand are occurring online, even if you don’t want them too, or if you can’t hear them. Social Media has provided the “soap box” for anybody who has an opinion and wishes to share it. With the above in mind, it should READ MORE…
Aug
2011
When a 10-cent pen brought a company to its knees.
Hindsight is a beautiful thing, especially after the proverbial has hit the fan. The Case Study below poses the question, could Kryptonite Locks have prevented the short and long-term damage to the company and its reputation if they had been listening to Social Media and had a Risk Mitigation plan in place? A single forum READ MORE…
Aug
2011
Social Media Monitoring is giving Marketers the edge!
Companies, advertisers and marketing agencies are always looking for that little bit of information or insight on their audience that will give them the greatest chance of executing a successful campaign and also allow them to build long term relationships. Social Media Monitoring or Social Media intelligence is growing as the tool to provide that READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
- loading...
