Nov
2011
How accurate is accurate?
Social Media can be a noisy pastime, with all the self appointed media mavens the world over looking for their voice to be heard over what turns out to be a cacophony. For a brand trying to understand what is being said about them and by whom – and whether those voices are authentic, informed READ MORE…
Aug
2011
10 Little known reasons for Social Media Monitoring
Although most people think of Social Media Monitoring and online monitoring as a Marketing or Compliance function, however there are many uses for relevant, actionable information that can be gleaned from the entirety of the Social Media network. Some of the more typical uses for the data that is collected, tagged, and analysed include: Security: READ MORE…
Jul
2011
Power of Observation
Over the past three years I’ve presented at countless conferences, and usually I started the same way, I asked for a show of hands. And with the exception of two conferences no-one raised their hands. Most people just smiled nervously and tried to avoid eye contact. The question; “Raise your hands anyone who in the READ MORE…
Jul
2011
Never enough data!
As a marketer how many times has that statement leapt out of your mouth or even into your mind …. I didn’t think so. Data is often not the issue, but having that data in the right format so it can be interrogated is altogether another question. The aim of any data set is to READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
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