17
Jan
2012

Automated Vs. Human Analysis

UK agency Freshminds found that automated sentiment is less accurate than flipping a coin. The power and wide reaching abilities of Social Media search tools (both free and paid), make them an essential part of any social media monitoring plan, but for all their bells and whistles, these automated search tools cannot completely replace READ MORE…

18
Aug
2011

When a 10-cent pen brought a company to its knees.

Hindsight is a beautiful thing, especially after the proverbial has hit the fan. The Case Study below poses the question, could Kryptonite Locks have prevented the short and long-term damage to the company and its reputation if they had been listening to Social Media and had a Risk Mitigation plan in place? A single forum READ MORE…

11
Aug
2011

Is sentiment just a soft metric?

In Lucio’s last article he touched on the broad range of applications of social media monitoring data. This week I’ve decided to look at the top line sentiment data and provide a few reasons as to why it can be an important and valid within your social media monitoring efforts. Benchmark: It provides a reference READ MORE…

8
Aug
2011

Social Media Monitoring is giving Marketers the edge!

Companies, advertisers and marketing agencies are always looking for that little bit of information or insight on their audience that will give them the greatest chance of executing a successful campaign and also allow them to build long term relationships. Social Media Monitoring or Social Media intelligence is growing as the tool to provide that READ MORE…

28
Jul
2011

Is Google+ a challenger to Facebook?

So Google+ has been around for a month or so now and the range of conversation and opinion about it being a Facebook killer or the damage it will do to Twitter abounds from all corners of the blogosphere. Mashable reported this morning that Google+’s growth had slowed a little, some 3% according to Experian READ MORE…