Jan
2012
Automated Vs. Human Analysis
UK agency Freshminds found that automated sentiment is less accurate than flipping a coin. The power and wide reaching abilities of Social Media search tools (both free and paid), make them an essential part of any social media monitoring plan, but for all their bells and whistles, these automated search tools cannot completely replace READ MORE…
Nov
2011
How accurate is accurate?
Social Media can be a noisy pastime, with all the self appointed media mavens the world over looking for their voice to be heard over what turns out to be a cacophony. For a brand trying to understand what is being said about them and by whom – and whether those voices are authentic, informed READ MORE…
Aug
2011
10 Little known reasons for Social Media Monitoring
Although most people think of Social Media Monitoring and online monitoring as a Marketing or Compliance function, however there are many uses for relevant, actionable information that can be gleaned from the entirety of the Social Media network. Some of the more typical uses for the data that is collected, tagged, and analysed include: Security: READ MORE…
Jul
2011
The most anticipated video games of 2011
With the Video Game industry projected to be worth an estimated USD $74 Billion by the end of 2011, video game developers are pulling out all the stops to ensure they get their share of this increasingly popular past time, as a successful video game can generate USD 1$ Billion+ for its publisher. We can READ MORE…
Jul
2011
Never enough data!
As a marketer how many times has that statement leapt out of your mouth or even into your mind …. I didn’t think so. Data is often not the issue, but having that data in the right format so it can be interrogated is altogether another question. The aim of any data set is to READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
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