18
Aug
2011
Aug
2011
When a 10-cent pen brought a company to its knees.
Hindsight is a beautiful thing, especially after the proverbial has hit the fan. The Case Study below poses the question, could Kryptonite Locks have prevented the short and long-term damage to the company and its reputation if they had been listening to Social Media and had a Risk Mitigation plan in place? A single forum READ MORE…
2
Aug
2011
Aug
2011
10 Little known reasons for Social Media Monitoring
Although most people think of Social Media Monitoring and online monitoring as a Marketing or Compliance function, however there are many uses for relevant, actionable information that can be gleaned from the entirety of the Social Media network. Some of the more typical uses for the data that is collected, tagged, and analysed include: Security: READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
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© The Online Circle 2010
