17
Jan
2012
Jan
2012
Automated Vs. Human Analysis
UK agency Freshminds found that automated sentiment is less accurate than flipping a coin. The power and wide reaching abilities of Social Media search tools (both free and paid), make them an essential part of any social media monitoring plan, but for all their bells and whistles, these automated search tools cannot completely replace READ MORE…
3
Nov
2011
Nov
2011
How accurate is accurate?
Social Media can be a noisy pastime, with all the self appointed media mavens the world over looking for their voice to be heard over what turns out to be a cacophony. For a brand trying to understand what is being said about them and by whom – and whether those voices are authentic, informed READ MORE…
- brand
- business intelligence
- content marketing
- insights
- marketing
- online behaviour
- reputation management
- research
- risk mitigation
- sentiment
- social media
- social media analysis
- social media events
- social media listening
- social media marketing
- social media measurement and metrics
- social media news
- social media statistics
- social media strategy
- social media technology
- loading...
© The Online Circle 2010
